share of voice การใช้

• There are some markets where we double our spending and still lose share of voice to them,
• Share of Voice is designed to create a mutually beneficial relationship between the advertiser and the web publisher.
• Because the Share of Voice method values quality of ads over quantity of ads, publishers are perceived to have higher levels of credibility and interaction.
• This includes questions about messaging efficiency, share of voice, audience geographical distribution, message amplification, influencer strategy, journalist outreach, creative resonance, and competitor performance in all these areas.
• Most of ETrade's competitors are trying to catch up to its marketing lead _ what people in the ad industry refer to as " share of voice ."
• Procter's " share of voice has been consistently higher than their share of market across the world, and they can't sustain that in these conditions, " he said.
• "Wireless will take a huge majority share of voice revenue going forward and wireline will become a data-driven pipe, " said Cole, who does consulting for both wireless and wireline companies.
• In other words, Share of Voice is used to " represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period ."
• Some MMM approaches like to include multiple products or brands fighting against each other in an industry or category model-where cross-price relationships and advertising share of voice is considered as important for wargaming.
• Share of Voice can also be employed to maximize a brand or group of brands'exposure via advertising weight expressed as a percentage of a defined total market or market segment in a given time period.
• If one is to sum up the positive support for Trump on social media vs . the support on traditional media, the clarity of who takes the bigger share of voice is rather & clear.
• Social media monitoring allows users to find insights into a brand's overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises.
• Caroline S . Levy, the industry analyst for UBS, said she believed that Coca-Cola had " slacked off " in maintaining its " share of voice, " or amount of marketing presence the company's brands had compared with competitors.
• If the premise of advertising is to raise share of mind or share of voice with consumers, then HMV Record Stores is gambling that an ambitious campaign can help gain share of ear in an increasingly clangorous and crowded market.
• "W . B . Doner demonstrated to us in a competitive review that they had the ideas and the firepower to get Mazda the ` share of voice'that we want and need to succeed in the highly competitive North American market,"
• The intended strategy is one that often turns up in economic downturns : advertise when your competitors reduce or eliminate their ad budgets, to gain what is known as share of voice, not to mention take advantage of lower rates for advertising time and space.
• Caroline S . Levy, the beverage industry analyst for UBS, said she believed that Coca-Cola had " slacked off " in maintaining its " share of voice, " that is, the amount of marketing presence the company's brands had compared with competitors like the Pepsi-Cola division of PepsiCo.